I+H: Joining Cellit

I'm excited to announce that I will be joining Cellit as its Vice President of Operations later this month. Cellit helps Fortune 500 companies, small businesses, and other organizations connect with customers through text messaging, mobile devices and other digital marketing.

I can't imagine a better fit for my skills, or for my core belief that Each Person Matters.

Mass marketing doesn't work anymore. Thoughtless, mindless advertising is just noise. People have too much else to worry about. They care about relationships. Their friends. Their family. For companies or organizations to communicate with people, they have to earn trust first.

This concept–what Seth Godin calls permission marketing–is the basis of mobile marketing. If I send you annoying text messages, you're going to drop me. But if I reach out to you with messages that are helpful, interesting, valuable or touching, you might keep me around.

I want to live in a world with less noise and more connection. Where people are free to be themselves. Where businesses, government and non-profits compete for my attention by being more helpful, creative, generous and funny. Cellit is making that happen.

Helpful: Twitter

Since Josh has sent folks over here with a post about Twitter, I figured I'd share how I use Twitter as a communications professional. I currently work for the United Methodist Church and will soon be starting a job at Cellit, a digital marketing company in Chicago.

1. Post links that my followers find interesting and/or helpful
2. Link to great things that my followers are doing (they LOVE this)
3. Post official comments from leadership (since no one seems to check their email anymore)
4. Point followers to other leaders in the industry who might have inspirational/educational things to say
5. Give a little personality to our brand – I did this by making our Twitter icon a picture of Methodism founder John Wesley wearing an iPod

You can find me on Twitter at @mattkuzma. Good luck!