Thursday, December 16, 2010

I+H: Joining Cellit

I'm excited to announce that I will be joining Cellit as its Vice President of Operations later this month. Cellit helps Fortune 500 companies, small businesses, and other organizations connect with customers through text messaging, mobile devices and other digital marketing.

I can't imagine a better fit for my skills, or for my core belief that Each Person Matters.

Mass marketing doesn't work anymore. Thoughtless, mindless advertising is just noise. People have too much else to worry about. They care about relationships. Their friends. Their family. For companies or organizations to communicate with people, they have to earn trust first.

This concept–what Seth Godin calls permission marketing–is the basis of mobile marketing. If I send you annoying text messages, you're going to drop me. But if I reach out to you with messages that are helpful, interesting, valuable or touching, you might keep me around.

I want to live in a world with less noise and more connection. Where people are free to be themselves. Where businesses, government and non-profits compete for my attention by being more helpful, creative, generous and funny. Cellit is making that happen.

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